by Calypso | Jun 21, 2021 | Business Advice, Sales Strategy
A lot has been written about “Buyer 2.0.” We’ve all seen and experienced a shift in buyer behavior, especially in the IT/high-tech sector. Rather than relying on personal contacts with sales representatives, sophisticated customers are increasingly choosing products...
by Calypso | Apr 5, 2021 | Business Advice
A fractional executive is hired by a company to fill an executive role for a “fraction” of full-time work, working more like a consultant and eliminating the costs of long-term commitments, high-end salaries, and all the employee benefits that come with a job. The...
by Calypso | Feb 1, 2021 | Sales Strategy
Sales are unquestionably essential for a business to succeed. No sales, no profits, no customers, no business. It is that simple. Just like gas for a car or oxygen for a human, with no sales, the vehicle, body, or business is lifeless. Every success-oriented...
by Calypso | Jan 15, 2021 | Sales Strategy
It is clear that there can be no profits without adequate sales. More sales should lead to better profitability, a healthier and more successful organization. The essential role of the sales team and its effectiveness thus has a direct impact on the organization’s...
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