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Your New Sales Challenge: The Buyer 2.0

Your New Sales Challenge: The Buyer 2.0

by Calypso | Jun 21, 2021 | Business Advice, Sales Strategy

A lot has been written about “Buyer 2.0.” We’ve all seen and experienced a shift in buyer behavior, especially in the IT/high-tech sector. Rather than relying on personal contacts with sales representatives, sophisticated customers are increasingly choosing products...

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