by Calypso | May 30, 2021 | Business Advice, Sales Strategy
Every sales team has a culture. Great ones are rare. They take a tremendous amount of work to establish and maintain. But most companies and sales leaders don’t plan to have a great one. Why? Sales teams can make the number one year with a lousy sales culture. They...
by Calypso | Feb 15, 2021 | Business Advice, Sales Strategy
Every business rises on the strength of its sales. But sometimes salespeople fail when they provide too much or the wrong kind of information, fail to provide value based on a buyer’s perspective, or fail to identify what is different and special about their business....
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